2021 Content Agenda

The Publishing Show


Unexpected lessons from virtual events

22 Jun 2021
Future of Events
B2B publisher Sift serves the Accountancy sector. In 2020 they were all set to launch a new live event. But then the world changed. Fiona Tully, MD of Sift, and Ed Tranter of 73 Media share their journey and the unexpected benefits of the pivot to virtual • Why we wanted to launch Accounting Live • What happened when we switched to virtual • How virtual events fit into our future strategy
Fiona Tully, MD - Sift Media
Ed Tranter, Founder - Seventy Three Media

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