2020 was the year Sift planned to launch its AccountingWEB Live Expo. Then the pandemic took in-person events off the agenda. Hear how the digital publisher reimagined their exhibition brand to create a virtual event series, the unexpected benefits of their pivot to virtual and how this changed their future event strategy. What served as an initial lifeline to accountants on the front-line in supporting UK businesses has now evolved into a regular, always on digital event channel that's growing audiences, registrations and revenue and has driven Sift's ambition overseas. ~ Getting the confidence to take the plunge ~ How we used digital to bridge the gap and then pave the way back to in-person events ~ Taking clients and partners on the journey ~ Why it's never about the technology ~ How we galvanised teams for rapid innovation.