2021 Content Agenda

The Publishing Show

tps conference


Strategies for subscription success [Panel]

01 Sep 2021
Future Media Summit
Digital Marketing , Cash for content

The last 18 months have seen a pivot towards reader-centric rather than advertising-centric strategies for revenue growth. Cost-effective marketing has always underpinned successful subscription strategies, both to acquire new subscribers and then build lasting relationships with them, but in this panel session with Hearst UK and FT Specialist, you’ll hear how pricing and data are also now a crucial part of the strategic mix for delivering audience and reader revenue growth across their brand portfolios.