2021 Content Agenda

The Publishing Show


Selling cars in a pandemic – how Haymarket grew e-commerce

23 Jun 2021
Cash for content
Haymarket's automotive titles had already invested heavily in selling cars online. But then lockdown meant sales of cars crashed. MD Rachael Prasher reflects on a challenging year, and the lessons learned for publishers moving into e-commerce • How car buyers behaviour changed in 2020 • What Haymarket offered to dealers during a challenging year • The true value of data to the auto industry • What has been learned about purchase cycles and forecasting demand • The importance of digital investment • How teams have had to adapt – and the challenges • How lessons of 2020 will affect future strategy
Rachael Prasher, MD - Haymarket Automotive

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