Lockdown hit travel agents and B2B publisher TTG Media hard. They had to think fast to save their business. But now a year later they have a loyal community and a developing paid membership proposition. CEO Daniel Pearce and Editor Sophie Griffiths share what they have learned from this rollercoaster year. • What do you do when your readers businesses collapse? • How to show readers that you matter to them? • How to quickly create services that your market values? • How print magazines have to evolve? • How to develop new revenue streams (virtual, digital subs)