2021 Content Agenda

The Publishing Show


Reinventing B2B media in the travel market

22 Jun 2021
Cash for content
Lockdown hit travel agents and B2B publisher TTG Media hard. They had to think fast to save their business. But now a year later they have a loyal community and a developing paid membership proposition. CEO Daniel Pearce and Editor Sophie Griffiths share what they have learned from this rollercoaster year. • What do you do when your readers businesses collapse? • How to show readers that you matter to them? • How to quickly create services that your market values? • How print magazines have to evolve? • How to develop new revenue streams (virtual, digital subs)
Daniel Pearce, CEO - TTG Media
Sophie Griffiths, Editor - TTG Media

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