Reinventing B2B media in the travel market [Case Study]
Lockdown hit travel agents and B2B publisher TTG Media hard. They had to think fast to save their business. But now a year later they have a loyal community and a developing paid membership proposition. CEO Daniel Pearce and Editor Sophie Griffiths share what they have learned from this rollercoaster year. Sponsored by Denmaur.
• What do you do when your readers businesses collapse?
• How to show readers that you matter to them?
• How to quickly create services that your market values?
• How print magazines have to evolve?
• How to develop new revenue streams (virtual, digital subs)
This session has been sponsored by Esco.