2021 Content Agenda

The Publishing Show

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How TXF evolved from B2B events to membership [Case Study]

02 Sep 2021
Insights Theatre
Future of Events , People and skills , Building communities

TXF serves the export finance sector. Originally an events-led business, now over half their revenues are from subscriptions and membership. CEO Dan Sheriff shares their journey.

  • Developing a library of virtual event content
  • Offering online membership and networking
  • New skills for the sales team selling to organisations
  • Future mix of in person and virtual events