How TXF evolved from B2B events to membership [Case Study]
02 Sep 2021
Future of Events , People and skills , Building communities
TXF serves the export finance sector. Originally an events-led business, now over half their revenues are from subscriptions and membership. CEO Dan Sheriff shares their journey.
- Developing a library of virtual event content
- Offering online membership and networking
- New skills for the sales team selling to organisations
- Future mix of in person and virtual events