How to unlock significant value for B2B corporate subscribers [Case Study]
Corporate subscriptions can be highly lucrative for B2B media businesses. But there is a skill in how to develop high ticket corporate customers. Ian Hart, MD at IHS Markit, shares practical advice and insights.
- How B2B information businesses can understand corporate customers better
- Why challenger customers will change your perception of your business
- Developing your portfolio to unlock six and seven figure value
- What it takes to have a truly consultative sales approach
- Organising your team and technology to deliver time-after-time