2021 Content Agenda

The Publishing Show

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How to unlock significant value for B2B corporate subscribers

22 Jun 2021
INSPIRATION THEATRE
Understanding audiences
Corporate subscriptions can be highly lucrative for B2B media businesses. But there is a skill in how to develop high ticket corporate customers. Ian Hart, MD at IHS Markit, shares practical advice and insights. * How B2B information businesses can understand corporate customers better * Why challenger customers will change your perception of your business * Developing your portfolio to unlock six and seven figure value * What it takes to have a truly consultative sales approach * Organising your team and technology to deliver time-after-time
Speakers
Ian Hart, MD - IHS Markit

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