2021 Content Agenda

The Publishing Show


How to unlock significant value for B2B corporate subscribers

22 Jun 2021
Understanding audiences
Corporate subscriptions can be highly lucrative for B2B media businesses. But there is a skill in how to develop high ticket corporate customers. Ian Hart, MD at IHS Markit, shares practical advice and insights. * How B2B information businesses can understand corporate customers better * Why challenger customers will change your perception of your business * Developing your portfolio to unlock six and seven figure value * What it takes to have a truly consultative sales approach * Organising your team and technology to deliver time-after-time
Ian Hart, MD - IHS Markit

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