2021 Content Agenda

The Publishing Show

tps conference


How to unlock significant value for B2B corporate subscribers [Case Study]

01 Sep 2021
Insights Theatre
Understanding audiences

Corporate subscriptions can be highly lucrative for B2B media businesses. But there is a skill in how to develop high ticket corporate customers. Ian Hart, MD at IHS Markit, shares practical advice and insights.

  • How B2B information businesses can understand corporate customers better
  • Why challenger customers will change your perception of your business
  • Developing your portfolio to unlock six and seven figure value
  • What it takes to have a truly consultative sales approach
  • Organising your team and technology to deliver time-after-time