2021 Content Agenda

The Publishing Show


How to fine tune digital paywalls and improve conversion

22 Jun 2021
Digital Marketing
Digital paywalls are on the rise. But how can you maximise the number of casual readers who convert to register and pay? John Barnes, Chief Digital Officer of William Reed Business Media, shares some practical tips to help conversion * How to set a meter to maximise conversion * How to maximise the number of readers hitting the paywall * How to set pricing to increase conversion * What William Reed has learned in its different B2B markets
John Barnes, Chief Digital Officer - William Reed Business Media

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