2021 Content Agenda

The Publishing Show

tps conference


How to create a viral live video with 20m views

01 Sep 2021
Future Media Summit

Jacquie Hughes, Mother of Double Olympic Gold medalist Tom Dean is also an accomplished journalist and documentary filmmaker. Tom has spoken openly of her role in his success, not least her presence at every single competition he has raced in for the past decade - until the pandemic put paid to plans to support him at Tokyo.
Instead, she created a support ‘event’ at home, and captured the story on film.
The video went viral, clocking up 20 million views and ranking as one of the top ten best moments from the Games.
She talks about creating that virtual story and event and how the grammar of good content production remains the grammar regardless of the form or format.
She will reflect on her 25 years of content production experience, and what this event taught of the enduring qualities of great content.