How InfoPro Digital created a membership package for global central banks [Case Study]
InfoPro Digital brought together two separate products: content and training, and added a third, benchmarking, to form a new membership proposition, the ‘Central Banking Institute’. Six months in, it has been a success with both revenues and margins up. MD Ben Wood explains how it was researched and launched.
- Why the pandemic accelerated their plans
- How the benchmarking product was designed and why it works
- How training and events are incorporated into membership (and are now virtual)
- Challenges faced in selling to multiple users
- How the organisation has changed
- Plans for the future