2021 Content Agenda

The Publishing Show


How InfoPro Digital created a membership package for global central banks

23 Jun 2021
Cash for content
InfoPro Digital brought together two separate products: content and training, and added a third, benchmarking, to form a new membership proposition, the ‘Central Banking Institute’. Six months in, it has been a success with both revenues and margins up. MD Ben Wood explains how it was researched and launched. - Why the pandemic accelerated their plans - How the benchmarking product was designed and why it works - How training and events are incorporated into membership (and are now virtual) - Challenges faced in selling to multiple users - How the organisation has changed - Plans for the future
Ben Wood, MD, Risk - InfoPro Digital

agenda live splash page