2021 Content Agenda

The Publishing Show

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How InfoPro Digital created a membership package for global central banks [Case Study]

02 Sep 2021
Future Media Summit
Understanding audiences , Commercial Partnerships , Cash for content , Building communities

InfoPro Digital brought together two separate products: content and training, and added a third, benchmarking, to form a new membership proposition, the ‘Central Banking Institute’. Six months in, it has been a success with both revenues and margins up. MD Ben Wood explains how it was researched and launched.

  • Why the pandemic accelerated their plans
  • How the benchmarking product was designed and why it works
  • How training and events are incorporated into membership (and are now virtual)
  • Challenges faced in selling to multiple users
  • How the organisation has changed
  • Plans for the future

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