2021 Content Agenda

The Publishing Show

tps conference


How Immediate create branded content campaigns that deliver for clients [Case Study]

01 Sep 2021
Future Media Summit
Understanding audiences , Commercial Partnerships , Cash for content

Publishers know what content their audiences respond to. Close collaboration with brands can create unique content that deliver marketing objectives and is the foundation of a long term relationship. Jonathan Bown of Immediate Media talks through the key success factors.

  • How Imagine's content campaigns with Winalot, LEGO and Dr. Oetker helped audiences through lockdown
  • Why data is crucial to spotting opportunities and responding to audience behaviour
  • How to leverage audiences to create brilliant user-generated content
  • The best way to collaborate with magazine teams to create quality content
  • How to measure campaigns and build long term client relationships