How Immediate create branded content campaigns that deliver for clients [Case Study]
Publishers know what content their audiences respond to. Close collaboration with brands can create unique content that deliver marketing objectives and is the foundation of a long term relationship. Jonathan Bown of Immediate Media talks through the key success factors.
- How Imagine's content campaigns with Winalot, LEGO and Dr. Oetker helped audiences through lockdown
- Why data is crucial to spotting opportunities and responding to audience behaviour
- How to leverage audiences to create brilliant user-generated content
- The best way to collaborate with magazine teams to create quality content
- How to measure campaigns and build long term client relationships