2021 Content Agenda

The Publishing Show


How Immediate create branded content campaigns that deliver for clients

22 Jun 2021
Commercial Partnerships
Publishers know what content their audiences respond to. Close collaboration with brands can create unique content that deliver marketing objectives and is the foundation of a long term relationship. Jonathan Bown of Immediate Media talks through the key success factors. - How Imagine's content campaigns with Winalot, LEGO and Dr. Oetker helped audiences through lockdown - Why data is crucial to spotting opportunities and responding to audience behaviour - How to leverage audiences to create brilliant user-generated content - The best way to collaborate with magazine teams to create quality content - How to measure campaigns and build long term client relationships
Jonathan Bown, Commercial Content Director, Imagine - Immediate Media Co.

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