How a B2B events organiser launched a new consumer magazine [Case Study]
01 Sep 2021
Insights Theatre
Understanding audiences
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Digital Marketing
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Innovation
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Building communities
Easyfairs, a B2B event organiser and publisher, launched a consumer print magazine in 2020. Here's how they tackled the challenge
- How insights into the trade helped frame a new consumer proposition
- How a digital database and specialist distribution have been established
- How advertising support for the launch edition was secured
- What the team have learned through the launch
- Plans for future growth and a live event for 2022