2021 Content Agenda

The Publishing Show

tps conference


How a B2B events organiser launched a new consumer magazine [Case Study]

01 Sep 2021
Insights Theatre
Understanding audiences , Digital Marketing , Innovation , Building communities

Easyfairs, a B2B event organiser and publisher, launched a consumer print magazine in 2020. Here's how they tackled the challenge

  • How insights into the trade helped frame a new consumer proposition
  • How a digital database and specialist distribution have been established
  • How advertising support for the launch edition was secured
  • What the team have learned through the launch
  • Plans for future growth and a live event for 2022