2021 Content Agenda

The Publishing Show


How a B2B events organiser launched a new consumer magazine

22 Jun 2021
Easyfairs, a B2B event organiser and publisher, launched a consumer print magazine in 2020. Here's how they tackled the challenge * How insights into the trade helped frame a new consumer proposition * How a digital database and specialist distribution have been established * How advertising support for the launch edition was secured * What the team have learned through the launch * Plans for future growth and a live event for 2022
Katie Gray, Marketing Manager - Easyfairs

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