2021 Content Agenda

The Publishing Show

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Successful subscription strategies for B2B and B2C publishers

02 Sep 2021
Future Media Summit
Digital Marketing , Cash for content

Successful subscription strategies for B2B and B2C publishers
• Use the North Star framework to set the vision for the future
• Leverage first party data to increase subscription & advertising revenue
• Optimise the path to conversion to turn engaged users into loyal customers
• Use engagement-based pricing to drive growth
• Build a retention safety net to reduce churn and boost loyalty

Speakers
Tara Lajumoke, Managing Director - FT Strategies