Successful subscription strategies for B2B and B2C publishers
02 Sep 2021
Future Media Summit
Digital Marketing
,
Cash for content
Successful subscription strategies for B2B and B2C publishers
• Use the North Star framework to set the vision for the future
• Leverage first party data to increase subscription & advertising revenue
• Optimise the path to conversion to turn engaged users into loyal customers
• Use engagement-based pricing to drive growth
• Build a retention safety net to reduce churn and boost loyalty