2021 Content Agenda

The Publishing Show

tps conference


How digital channels and platforms changed subscriptions for Dennis [Case Study]

02 Sep 2021
Insights Theatre
Understanding audiences , Digital Marketing , Cash for content

Abi Spooner, Customer Strategy Officer, shares how subscriptions have changed in the last year for titles like The Week, The Week Junior and Money Week. Practical tips on using content sites (and topical news) to drive traffic, moving unknown users to known, and using lifetime value (LTV) to make marketing decisions.