2021 Content Agenda

The Publishing Show

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Future Media Summit
    • Future of Events
    • Commercial Partnerships
    • Innovation
    Future Media Summit
    How have established media businesses like Retail Week and Money 2020 weathered the Covid crisis? Natasha Christie Miller will share how business models have changed, and what the future holds for int ...
    • Understanding audiences
    • Commercial Partnerships
    • Cash for content
    • Building communities
    Future Media Summit
    Lockdown hit travel agents and B2B publisher TTG Media hard. They had to think fast to save their business. But now a year later they have a loyal community and a developing paid membership propositio ...
    • Digital Marketing
    • Cash for content
    Future Media Summit
    The last 18 months have seen a pivot towards reader-centric rather than advertising-centric strategies for revenue growth. Cost-effective marketing has always underpinned successful subscription strat ...
    • Future of Events
    • Digital Marketing
    • Innovation
    • Building communities
    Future Media Summit
    Whilst webcasts, webinars and live streaming have been around for many years, the global pandemic forced us all to explore and embrace new forms of communication in order to retain and increase audien ...
    • Future of Events
    • Understanding audiences
    • Commercial Partnerships
    • Innovation
    • People and skills
    • Building communities
    Future Media Summit
    2020 was the year Sift planned to launch its AccountingWEB Live Expo. Then the pandemic took in-person events off the agenda. Hear how the digital publisher reimagined their exhibition brand to create ...
    • Digital Marketing
    • Commercial Partnerships
    • Cash for content
    Future Media Summit
    What type of video content appeals to audiences (B2B, B2C, news media) Why advertising alone can't fund video What sponsors are looking for in video content How to create video as a byproduct from eve ...
    • Understanding audiences
    • Commercial Partnerships
    • Cash for content
    Future Media Summit
    Publishers know what content their audiences respond to. Close collaboration with brands can create unique content that deliver marketing objectives and is the foundation of a long term relationship. ...
    • Building communities
    Future Media Summit
    • Why now for B2B communities in media/event brands? • What’s the value of communities? • How do you succeed with professional communities?
  1. Future Media Summit
    Jacquie Hughes, Mother of Double Olympic Gold medalist Tom Dean is also an accomplished journalist and documentary filmmaker. Tom has spoken openly of her role in his success, not least her presence a ...
    • Future of Events
    • Building communities
    Future Media Summit
    FT Forums have a paid membership, but had to move from live events to digital communities. MD Mike Hepburn shares the lessons he has learned and his view of how B2B communities will evolve. How member ...
    • Digital Marketing
    • Commercial Partnerships
    • Cash for content
    Future Media Summit
    Peter Houston, co-founder of the Publisher Podcast Awards, brings together a panel of this years winners to share their pearls of wisdom • What content makes an appealing podcast? • How do you market/ ...
Insights Theatre
    • Understanding audiences
    • Innovation
    Insights Theatre
    Jim Bilton shares insights from the latest analysis of the long running Media Futures research and what it means for publishing leaders. How have your publishing peers fared in the last year? What are ...
  1. Insights Theatre
    • Understanding audiences
    • Digital Marketing
    • Innovation
    • Building communities
    Insights Theatre
    Easyfairs, a B2B event organiser and publisher, launched a consumer print magazine in 2020. Here's how they tackled the challenge How insights into the trade helped frame a new consumer proposition Ho ...
    • Future of Events
    • Understanding audiences
    • Digital Marketing
    • Building communities
    Insights Theatre
    Specialist media businesses Cognitive Publishing, The Drum, Ultima Media and HR Grapevine all had to pivot from live to virtual events last year. And the experience prompted them to rethink their appr ...
    • Understanding audiences
    • People and skills
    Insights Theatre
    Diversity isn't just a tick box, it can help your bottom line. Practical tips on how targeting more diverse audiences and workforces can grow revenues for media businesses • How to reach broader and m ...
    • Understanding audiences
    Insights Theatre
    Corporate subscriptions can be highly lucrative for B2B media businesses. But there is a skill in how to develop high ticket corporate customers. Ian Hart, MD at IHS Markit, shares practical advice an ...
  2. Insights Theatre
    • Commercial Partnerships
    Insights Theatre
    How digital platforms (advertising or event) can extract and re-sell your audience data without paying for it. What is data leakage and why does it affect publishers? Why there is a similar problem in ...
    • Understanding audiences
    • Digital Marketing
    • Commercial Partnerships
    • People and skills
    Insights Theatre
    These three entrepreneurs spotted an emerging trend and launched a magazine into a new market from scratch. The founders of Out There, Cocoa Girl and Freelancer share how they raised funds, grew aware ...
Future Media Summit
    • Understanding audiences
    • Cash for content
    • Innovation
    Future Media Summit
    Digital disruption in the music industry upended business models, but now streaming is 77% of UK record labels revenues (and vinyl now makes up a tenth) and this industry keeps growing at double-digit ...
    • Digital Marketing
    • Cash for content
    Future Media Summit
    Successful subscription strategies for B2B and B2C publishers • Use the North Star framework to set the vision for the future • Leverage first party data to increase subscription & advertising revenue ...
    • Understanding audiences
    • Commercial Partnerships
    • Cash for content
    • Building communities
    Future Media Summit
    InfoPro Digital brought together two separate products: content and training, and added a third, benchmarking, to form a new membership proposition, the ‘Central Banking Institute’. Six months in, it ...
  1. Future Media Summit
    • Innovation
    Future Media Summit
    A panel session with the founders of three media and community-based startups - Crafty Counsel, Muddy Stilettos and Restless Network. 2020 / 21 has seen an explosion in niche digital media businesses ...
    • People and skills
    Future Media Summit
    How will the role of editor change? Editors are now conference chairs, podcast hosts, networker in chief, and head of product development. Panel discussion on the skills required for the future
    • People and skills
    Future Media Summit
    How NS Media Group hired a new product team (in a pandemic) How to build a product culture in a publishing business while working remotely (inc tips on tools) How to advocate for product thinking amon ...
    • Understanding audiences
    • Innovation
    • Building communities
    Future Media Summit
    How Covid created the momentum for radical change Why expertise without community is not enough Why community must include intelligence to deliver real value What happens when you create a mash up bet ...
  2. Future Media Summit
    • Understanding audiences
    • Building communities
    Future Media Summit
    The last year has disrupted membership organisations and how they communicate with members. New insights on this new world from Re:Member, Think’s 2021 survey of 206 consumer and B2B membership organi ...
    • Commercial Partnerships
    • Innovation
    • Building communities
    Future Media Summit
    How indie publishers are exploring multiple revenue sources for their communities What is working in digital subs, membership, awards, studio, transactions, e-commerce and more Why investment in tech ...
Insights Theatre
    • Understanding audiences
    • Innovation
    Insights Theatre
    Why and how to move from ad hoc to continuous product development Customer-led product development: why bother? Product development pitfalls to avoid Top tools and templates for customer-led product d ...
    • Innovation
    Insights Theatre
    Combining workflow and asset management in one system has improved both the magazine editorial process and wider content sharing across multiple teams at the Slimming World head office. James will sha ...
    • Digital Marketing
    Insights Theatre
    New Scientist take you through their 10 top tips for successful subscription marketing that have allowed them to grow volume, revenues and yield over the last three successive years
    • Commercial Partnerships
    Insights Theatre
    • Future of Events
    • People and skills
    • Building communities
    Insights Theatre
    TXF serves the export finance sector. Originally an events-led business, now over half their revenues are from subscriptions and membership. CEO Dan Sheriff shares their journey. Developing a library ...
    • Understanding audiences
    • Digital Marketing
    • Cash for content
    Insights Theatre
    Abi Spooner, Customer Strategy Officer, shares how subscriptions have changed in the last year for titles like The Week, The Week Junior and Money Week. Practical tips on using content sites (and topi ...
    • Digital Marketing
    • Innovation
    Insights Theatre
    Practical examples of how publishers without huge budgets are using AI to become more effective: news gathering and content creation tagging and content recommendations analytics and audience insights ...
  1. Insights Theatre